Patients check three places before they call. They should all agree.
I fix the listings patients and Google rely on, from your Google profile to the NPI registry and the big health directories, and I build fast, accessible practice websites that never collect patient information.
Where I look
The same places your patients do, plus the ones those places copy from.
- Google profile and MapsThe first thing most patients see
- NPI registry (NPPES)Many directories copy their data from it
- HealthgradesSpecialties, ratings, new-patient status
- WebMD and VitalsOften still show old addresses
- ZocdocBooking and insurance details
- Doximity and U.S. NewsCredentials and hospital affiliations
- Yelp, Bing, and Apple MapsUnclaimed pages anyone can edit
- AI answersChatGPT, Gemini, and Google’s AI Overviews repeat what all of the above say
I can correct some of these directly. Others only accept changes the provider verifies; for those, I prepare everything and walk you through the approval.
What I usually find
Patterns I find when I check medical offices:
- One address listed under four different practice names
- Two phone numbers for the same office, on different directories
- A podiatrist listed as an MD on a major directory
- Hours that change from site to site
- New-patient status that says yes in one place and no in another
- No website on the practice’s own domain, only a directory’s template page
Each one has a quiet cost: a wrong-number call, a patient who books somewhere else, a referral fax that goes to an old line.
A website that’s the official version
Your website is the one listing you fully control, so it should be the source everything else is checked against.
- One page for the practice and one per provider, written only from details you confirm in writing
- Insurance, directions, parking, and how to become a patient
- Built to the WCAG 2.1 AA accessibility standard, and tested with a keyboard and a screen reader
- Fast on a phone, with tap-to-call and directions
- Links to the booking system or patient portal you already use, so there’s nothing new to learn
- No forms that ask about symptoms, and no ad-tracking pixels on appointment pages
What I don’t do: build anything that collects, stores, or sends patient information. If you need online intake or patient messaging, I’ll point you to the HIPAA-covered tools built for it.
Accessibility now has federal dates
HHS’s Section 504 rule requires web content from recipients of HHS federal financial assistance to meet the WCAG 2.1 AA standard. In May 2026, HHS extended the compliance dates to May 11, 2027 for recipients with 15 or more employees and May 10, 2028 for smaller ones (HHS announcement).
Whether the rule covers your practice depends on how it’s funded, so ask your counsel. Either way, website accessibility lawsuits are common in Florida, and an accessible site is easier for every patient to use, including the ones who enlarge text or navigate by keyboard.
An accessibility review tests up to 10 pages of your current site, with automated tools and by hand, and gives you a prioritized list of fixes. I don’t sell overlay widgets, and I won’t tell you any site is lawsuit-proof.
Prices for practices
- Practice listing checkA written report of every mismatch I findFree
- Google profile cleanup only$300
- Listing cleanup, Google + NPI registry + up to 8 health directoriesOne provider; each additional provider at the same office is $150$450
- Listing watchI re-check every listing each quarter and fix what drifted$49/mo
- Practice website, 5–8 pagesOptional care plan from $149/mo$2,500
- Practice website plan, nothing up front12-month minimum; hosting, care, and quarterly listing watch included$249/mo
- Accessibility review of your current siteUp to 10 pages; fixes quoted separately or included in a rebuild$500
Prices are starting points. Your written quote sets the final scope and price. Third-party costs, like a domain name or a paid directory upgrade, are separate.
Questions practices ask
Do you handle patient information?
No. I only work with your public business information: names, credentials you confirm, addresses, phone numbers, and hours. Nothing I build collects, stores, or sends patient information.
Is the website HIPAA compliant?
The practice websites I build don’t collect or store protected health information, so there is no patient data on them. Booking and portal links go to the HIPAA-covered systems your practice already uses. For anything beyond that, ask your compliance lead.
Our listings are managed by a hospital or a group. Can you still help?
Maybe. I find out who controls each listing first. If a corporate team controls them, I tell you who to contact and stop there.
How long does a listing cleanup take?
I file corrections within a week of getting your confirmed details. Google can take days to verify a change, and some directories take several weeks to update.
Do we have to get on calls?
No. The check, the report, and most of the work happen by email. If a call is easier for your office, we can do one.
Will this bring us more patients?
I can’t promise that. What I can do is make sure patients who are already looking for you find the right number, hours, and address.
Want to see what your patients see?
Send your practice name and the providers’ names. I’ll email you what Google, the directories, and AI assistants say about you, with every mismatch marked.
Public business details only. Please never send patient information.